D3V TECH
Establishing Trust and Authority as a Cloud Engineering Leader
In this market, if something is too complicated, people will move on. This puts cloud engineering companies in a pickle.
But D3V Tech shows how it’s possible to break down immensely complex topics to non-technical audiences and become a thought leader in the industry.
But D3V Tech shows how it’s possible to break down immensely complex topics to non-technical audiences and become a thought leader in the industry.
SCOPE
Long-form copy
Content Strategy
eBooks & Lead Magnets
SECTOR
Cloud Computing
B2B
REGION
Texas, United States
Industry Thought Leadership
For the longest time, bringing about change in a business environment has meant disruption. But D3V Tech is actively fighting that narrative - proving it wrong and showing the industry the importance of change.
Join us as we explore how to eliminate negative connotations surrounding cloud engineering, digital transformations, and disruptive innovation - through brilliant content.
Join us as we explore how to eliminate negative connotations surrounding cloud engineering, digital transformations, and disruptive innovation - through brilliant content.
Deliverables
Starting in 2019, we began our work with D3V Tech in a consultancy role to write the copy for their new website and create a starting point for D3V’s business messaging.
The key deliverables were informative blog posts called Insight Articles. In 2020, D3V also introduced Cloud News articles to balance the evergreen, long-form content with shorter pieces, written with viral marketing in mind.
The key deliverables were informative blog posts called Insight Articles. In 2020, D3V also introduced Cloud News articles to balance the evergreen, long-form content with shorter pieces, written with viral marketing in mind.
Many of these articles were also published on Medium where they were picked up by popular publications driving a large amount of referral traffic to the D3V website.
Other articles took the spot on Google Search Result Pages.
Lead Magnets
We also wrote two eBooks, dozens of case studies, and white papers for D3V during this period.
In addition to these, we also created collateral for other gated content including white papers and education initiatives such as webinars and workshops.
In addition to these, we also created collateral for other gated content including white papers and education initiatives such as webinars and workshops.
Dusting Off The Archives
One of the core beliefs at D3V Tech is educating others - not just potential leads but also developers, aspiring freelancers, and small business owners. I share this belief, both at a personal level and at an organizational level.
The world faced numerous new challenges in 2020 and so did the team at D3V. However, it’s important to look at the silver lining because when life closes one door, it opens another (if not several others).
And when uncertainty strikes, marketing budgets are often the first to land on the cutting board. However, instead of completely seizing marketing efforts, D3V decided to repurpose as much content. Finding new life for information on new platforms.
The world faced numerous new challenges in 2020 and so did the team at D3V. However, it’s important to look at the silver lining because when life closes one door, it opens another (if not several others).
And when uncertainty strikes, marketing budgets are often the first to land on the cutting board. However, instead of completely seizing marketing efforts, D3V decided to repurpose as much content. Finding new life for information on new platforms.
