The Brilliant Lab
Thoughtful discussions, insights, and updates about our craft, industry, and people.
To Lottie or Not to Lottie
Everyone building a website wants motion – but are Lotties the answer?Read the essayFeatured
Featured articles
Dread It, Run From It, Content Design Arrives All the Same.
Saving time or borrowing it? Why delaying content design just means more to undo.To Lottie or Not to Lottie
Everyone building a website wants motion – but are Lotties the answer?
Proving Email is the Best Deal on Black Friday
How a 5-email sequence moved $22,500 for a dormant, unengaged list.
Transparency in Product Design
How some brands use honesty and transparency to create successful products.
Is AI Coming for Our Jobs?
It might take over the world but you know, comme ci, comme ça.All entries
- 01Design7 minEveryone building a website wants motion – but are Lotties the answer?
To Lottie or Not to Lottie
- 02Strategy6 minSaving time or borrowing it? Why delaying content design just means more to undo.
Dread It, Run From It, Content Design Arrives All the Same.
- 03Strategy6 minHow a 5-email sequence moved $22,500 for a dormant, unengaged list.
Proving Email is the Best Deal on Black Friday
- 04Opinion6 minIt might take over the world but you know, comme ci, comme ça.
Is AI Coming for Our Jobs?
- 05Strategy5 minHow some brands use honesty and transparency to create successful products.
Transparency in Product Design
- 06Design10 min10x Figma Productivity with 16 Plugins
Must-have Plugins That Figma Pros Actually Use
