SMOKY MOUNTAIN
Rebranding hemp products for a mature audience.
Smoky Mountain CBD was founded to cater to the needs of older adults, something often overlooked by mainstream CBD companies in favor of younger audiences.
Join us as we raise awareness surrounding CBD and help bring these products in front of those who need them the most.
Join us as we raise awareness surrounding CBD and help bring these products in front of those who need them the most.
SCOPE
Product Copy
Brand Messaging
Website Development
SECTOR
Retail & eCommerce
Cannabis
REGION
Tennessee, United States
Tech Stack
The tools we used to complete this project
WordPress
WooCommerce
Figma
ScreamingFrog
The Results
Over the course of ten months, we optimized Smoky Mountain CBD’s presence, through a combination of unconventional (but white-hat) SEO strategies and quality blog posts.
Through consistent effort, we managed to achieve some remarkable numbers.
Through consistent effort, we managed to achieve some remarkable numbers.
766% Increase in Top Keywords
Consistent content scaling, unique strategy, and white-hat on-page optimization
410% Increase in Traffic
Expanded search visibility across high-value, competitive search terms.
100% Local SEO
Maximized regional presence with a wel-rounded local SEO strategy.
Future Proof Setup
Established a scalable foundation for compounding, long-term organic growth.
Art of Content Marketing
Our first goal was to produce some killer blog articles to drive traffic from Google Search and kickstart Smoky Mountain’s organic traffic and sales.
The deliverables during this phase were short, to-the-point informative blog posts. However, organic traffic is extremely competitive in this industry.
The deliverables during this phase were short, to-the-point informative blog posts. However, organic traffic is extremely competitive in this industry.
The Best Possible Spot on Google Search
Delta 8 Distillate is one of the most important products for Smoky Mountain CBD.
So we made sure our article for the target keyword reached the top of Google Search Engine Result Page (SERPs) within months of publication.
So we made sure our article for the target keyword reached the top of Google Search Engine Result Page (SERPs) within months of publication.
Flexible Billing
We value client satisfaction more than anything else. And part of that is offering flexibility in billing to help address unique and fluid requirements. Our partnership with Smoky Mountain CBD is a great example of the efficiency of this model.
Since the initial objective of the project was a series of blog articles, we recommended a retainer for 10,000 words, giving us the flexibility to create the perfect article for each target keyword.
At the same time, the client had complete visibility through comprehensive project trackers and assurance of on-time and on-budget project completion.
At the same time, the client had complete visibility through comprehensive project trackers and assurance of on-time and on-budget project completion.
Success from the content writing prompted Smoky Mountain CBD to extend the project’s scope to also include copywriting, website design, and development. An hourly retainer was the ideal choice here.